Job description
Marketing Manager
Location: Mirpur DOHS
Years of experience: 3 to 6 years
Billable status: Support
Role overview
Brain Station 23 PLC is looking for a Marketing Manager to drive market intelligence, go-to-market strategy, demand generation, and growth across our AI, software services, ERP, and eCommerce businesses.
This role sits at the intersection of strategy and execution. You will identify where we should play, what we should offer, who we should target, and how we should win—then translate those insights into focused GTM plans and measurable marketing initiatives.
You will work closely with Leadership, Sales, Presales, Product, and Delivery to ensure our marketing decisions are based on real market demand, competitive intelligence, and commercial opportunity rather than assumptions.
Core responsibilities
- Conduct market, industry, customer, and competitor research to identify opportunities, gaps, threats, and demand signals.
- Define and refine target markets, priority industries, ICPs, buyer segments, and decision-makers.
- Develop market-entry strategies, positioning, value propositions, and GTM recommendations.
- Convert market insights into actionable GTM plans, campaigns, outreach, and content strategies.
- Plan and execute digital, social media, events, and other relevant marketing activities, including paid campaigns on Google Ads and LinkedIn Ads.
- Build highly targeted B2B prospect lists and execute targeted outbound initiatives across LinkedIn, email, and digital channels.
- Develop industry-focused content including case studies, use cases, and campaign materials.
- Evaluate events, conferences, partnerships, and networking opportunities based on audience relevance, strategic fit, and ROI.
- Use GA4, Google Tag Manager (GTM), Meta Pixel, and other analytics tools to track user behavior, conversions, and campaign performance.
- Leverage ChatGPT, Claude, Perplexity, and similar AI tools for research, analysis, content development, and strategic thinking.
Required qualifications & skills
- 2 to 6 years of experience in strategic marketing, market research, GTM, growth strategy, business strategy, demand generation, or related B2B roles.
- Minimum Bachelor’s degree in Marketing, Business, Communications, Economics, or a related discipline.
- Proven experience in market/competitor analysis, demand identification, GTM planning, or market expansion.
- Strong strategic thinker with excellent market research, analytical, problem-framing, and business judgment skills.
- Able to turn market intelligence into practical GTM, positioning, demand-generation, and market-entry strategies.
- Strong understanding of B2B buyer behavior, technology-driven sales, demand generation, and market-entry dynamics.
- Comfortable working with ambiguity, forming hypotheses, and making decisions based on incomplete or evolving information.
- Strong communication, synthesis, presentation, and stakeholder-management skills.
- Proven ability to take ownership from strategy through execution to measurement.
- High proficiency in English.
Nice to have
- Experience in software services, SaaS, AI, ERP, eCommerce, fintech, consulting, or technology-driven businesses (strongly preferred).
- Experience with market-entry strategy, offer-market fit, positioning, or strategic GTM planning.
- Experience working with leadership and cross-functional teams to shape strategic priorities.
- Experience evaluating events, partnerships, or new market initiatives from an ROI perspective.
- Experience with Shopify, nopCommerce, Odoo, SAP, or Microsoft Dynamics 365.
- Experience in European market research or market-entry planning, particularly Sweden, the Netherlands, or broader European markets.
- Hands-on experience with SEO, AEO, GEO, marketing automation, ABM, LinkedIn prospecting, and B2B outbound marketing.
- Practical experience with GA4, GTM, Meta Pixel, and marketing analytics/tracking tools.
- Strong working knowledge of ChatGPT, Claude, Perplexity, and similar AI tools.
Skills
Tools & Platforms- Google Ads
- LinkedIn Ads
- GA4
- Google Tag Manager
- Meta Pixel
- Shopify
- nopCommerce
- Odoo
- SAP
- Microsoft Dynamics 365
- ChatGPT
- Claude
- Perplexity
- Strategic thinking
- Market research
- Analytical skills
- Problem-framing
- Business judgment
- Communication
- Presentation
- Stakeholder management
- Ownership
Role overview
Brain Station 23 PLC is looking for a Marketing Manager to drive market intelligence, go-to-market strategy, demand generation, and growth across our AI, software services, ERP, and eCommerce businesses.
This role sits at the intersection of strategy and execution. You will identify where we should play, what we should offer, who we should target, and how we should win—then translate those insights into focused GTM plans and measurable marketing initiatives.
You will work closely with Leadership, Sales, Presales, Product, and Delivery to ensure our marketing decisions are based on real market demand, competitive intelligence, and commercial opportunity rather than assumptions.
Responsibilities
- Conduct market, industry, customer, and competitor research to identify opportunities, gaps, threats, and demand signals.
- Define and refine target markets, priority industries, ICPs, buyer segments, and decision-makers.
- Develop market-entry strategies, positioning, value propositions, and GTM recommendations.
- Convert market insights into actionable GTM plans, campaigns, outreach, and content strategies.
- Plan and execute digital, social media, events, and other relevant marketing activities, including paid campaigns on Google Ads and LinkedIn Ads.
- Build highly targeted B2B prospect lists and execute targeted outbound initiatives across LinkedIn, email, and digital channels.
- Develop industry-focused content including case studies, use cases, and campaign materials.
- Evaluate events, conferences, partnerships, and networking opportunities based on audience relevance, strategic fit, and ROI.
- Use GA4, Google Tag Manager (GTM), Meta Pixel, and other analytics tools to track user behavior, conversions, and campaign performance.
- Leverage ChatGPT, Claude, Perplexity, and similar AI tools for research, analysis, content development, and strategic thinking.
Required qualifications
- 2 to 6 years of experience in strategic marketing, market research, GTM, growth strategy, business strategy, demand generation, or related B2B roles.
- Minimum Bachelor’s degree in Marketing, Business, Communications, Economics, or a related discipline.
- Proven experience in market/competitor analysis, demand identification, GTM planning, or market expansion.
- Strong strategic thinker with excellent market research, analytical, problem-framing, and business judgment skills.
- Able to turn market intelligence into practical GTM, positioning, demand-generation, and market-entry strategies.
- Strong understanding of B2B buyer behavior, technology-driven sales, demand generation, and market-entry dynamics.
- Comfortable working with ambiguity, forming hypotheses, and making decisions based on incomplete or evolving information.
- Strong communication, synthesis, presentation, and stakeholder-management skills.
- Proven ability to take ownership from strategy through execution to measurement.
- High proficiency in English.
Nice to have
- Experience in software services, SaaS, AI, ERP, eCommerce, fintech, consulting, or technology-driven businesses (strongly preferred).
- Experience with market-entry strategy, offer-market fit, positioning, or strategic GTM planning.
- Experience working with leadership and cross-functional teams to shape strategic priorities.
- Experience evaluating events, partnerships, or new market initiatives from an ROI perspective.
- Experience with Shopify, nopCommerce, Odoo, SAP, or Microsoft Dynamics 365.
- Experience in European market research or market-entry planning, particularly Sweden, the Netherlands, or broader European markets.
- Hands-on experience with SEO, AEO, GEO, marketing automation, ABM, LinkedIn prospecting, and B2B outbound marketing.
- Practical experience with GA4, GTM, Meta Pixel, and marketing analytics/tracking tools.
- Strong working knowledge of ChatGPT, Claude, Perplexity, and similar AI tools.
Skills
Google AdsLinkedIn AdsGA4Google Tag ManagerMeta PixelShopifynopCommerceOdooSAPMicrosoft Dynamics 365ChatGPTClaudePerplexityStrategic thinkingMarket researchAnalytical skillsProblem-framingBusiness judgmentCommunicationPresentationStakeholder managementOwnership